The number one video site in the world is now YouTube. Globally it is widely recognised and more and more content gets added to it each day. Because of this massive growth YouTube advertising is of great benefit to internet marketers.
More and more people go to watch video content every day on YouTube. You are able to watch concert and movie clips, amateur footage, how to videos etc. The variety is enormous and you will find something you like there.
Here are some interesting statistics as of 2012:
- Justin Bieber is the most watched superstar with 2.2 billion video views
- Rihanna is the most watched female singer and hit 2 billion views in early 2012
- Each day 86,000 hours of video footage is loaded to the site
- More than 4 billion videos get watched each day on the site
- YouTube is now the world’s third largest website after Google and Facebook
A decade load of video footage is uploaded to YouTube each day. In 2012 the company announced that one hour’s worth of footage is put on the site every second. Because of the huge growth of the site since it was launched in 2005, it has now reached the stage where there are 4 billion video views each day.
If your business is not doing YouTube advertising now then you are leaving sales on the table. YouTube was bought by Google for 1 billion. This has great benefits for your business because you have the best of both worlds here – the most popular video site in the world and the most popular search engine also.
In 2012 YouTube went into its seventh year. What a marvelous success story this site has become and it just keeps on growing. It is estimated that 60 hours of video is uploaded to the site every minute. An incredible statistic I’m sure you will agree.
It had no idea of the impact it was going to make on the media when it started out, or the YouTube advertising revenue it was going to generate. Now it is clear to see that it is the number one site for video content.
On the weekend of 21st May 2011 YouTube hit a figure of over 3 billion video views per day. These were the highest recorded YouTube views ever and represented a 50% increase on the previous year.
If you have a product or service to promote YouTube is quite outstanding traffic for you to tap into. It really is time for you to start looking at a YouTube advertising program for your business.
Recent events in countries such as Libya and Syria have seen people want to broadcast this to others around the world who may not get a chance to know what is happening. Thanks to smartphones this is now possible. You can upload a video directly onto YouTube from your smartphone from wherever you may be in the world.
You can watch whole movies and sometimes concerts on YouTube. This has helped to make the video site even bigger. Even live events can be streamed into homes thanks to a partnership with YouTube. The future looks good for the site.
The 2011 royal wedding was beamed around the world from London via YouTube. People who don’t have a television set could suddenly watch it on their computer.
The quality is first class also. Videos can be in standard or high definition and offer tremendous playback quality.
What can video do for your product or service?
Imagine what YouTube could do for your business. There are many YouTube advertising techniques for small business owners to consider.
If you are finding it difficult to attract new business or customers or are looking to expand your business then video can really help your promotion.
You have an immediate audience waiting to be informed about your products via a YouTube marketing strategy. If people like what they are seeing then they will head to your website to find out more about you.
Are you writing articles to gain traffic? You may have submitted many articles to some of the top article sites. This is a familiar tactic to an internet marketer. However, when you start thinking about video and YouTube advertising, there is something else article related that you can do.
Why not have those text articles converted into video with sound. As people we are visual and have grown up with television. Rather than read long articles, most of which we will skim through, we can listen and watch your article content. Upload it onto YouTube and you instantly have a load of potential clients who will start watching.
I’ve just mentioned video articles and in the same way there is something you can do with your text based sales pages. You can have these also converted into video sales pages ready for YouTube advertising. I and a lot of other people tend to skim through a text based sales page after I’ve read the introduction paragraph.
With a video you have a chance to engage more with the viewer. When the viewer hears a voice or even sees that person talking, they are more likely to trust you. More trust equals more sales and you build your reputation in the process. How great does that sound?
To top it all, there are no YouTube advertising costs to consider. To upload and host a video there is completely free. This is so important in these difficult economic times.
Think about how you can convert your articles and sales pages into dynamic video content ready to be put onto YouTube. If you don’t have the time then give it to someone who can handle it for you.
Thanks to YouTube it has really been possible to take business to another level. More business owners, large or small, are realising just what YouTube advertising can do for their business.
It is time that your business looked at how it can benefit from using video content.