We can use YouTube for watching video clips or even whole movies now. We can also create something called ‘Infomercials’ and load them onto YouTube. These can be used as a YouTube promotion marketing strategy for your product or service.
But first let’s look at how YouTube currently stands in the online world. Recently YouTube, which was bought by Google for $1.65 billion in 2006, was said to be streaming 4 billion online videos every day. In early 2012 this was seen as a 25% increase in the past eight months.
This increase comes at a good time because more and more people are watching video on their televisions and smartphones. Google is pushing this new way of viewing by providing great content.
YouTube figures show that around 60 hours of video is uploaded to the site every minute. That is an incredible statistic, unimaginable a few years ago and one you can exploit with YouTube promotion of your products. YouTube streams around 4 billion videos globally a day, but only around 3 billion of them are actually monetised each week.
It is easy to be sceptical about anything and I understand if you may be wondering does YouTube promotion work? The truth is it does, but you need to create a video that has great content first.
Before creating a video of any kind you need to have some kind of action plan or a video checklist. Do you know what your subject material is? If you intend to speak or narrate then you will need some kind of script at hand, unless you are totally confident of making it up as you go along.
One thing you do not want to happen in your YouTube video promotion is to pause when you don’t know what to say next or even mumble your way through the whole production.
Plan out what you intend to say and rehearse it prior to actually recording. Try to speak clearly and confidently. You want to come across as someone knowledgeable about the subject material you are conveying.
Shoot a few rehearsal videos and watch it back. Are you happy with your vocal tone and clarity? Is there any background noise? You don’t want noise from traffic or worse still, the camera motor. If you can get a second opinion then do that before shooting the actual video.
Creating the video
Now it is time to get going on your YouTube video promotion work and get your video camera ready. for the actual filming. If you do not have one of these then does your phone take good video?
If you want to show yourself to viewers then you will need a video camera of some kind. Look at all your options and test out all of them. You may find your humble phone gives you the results you need. As you make more sales you can invest in better equipment.
If you do not have a video camera of any kind for YouTube promotion then all you would need to do is incorporate photos of the product within the video itself. Create a slideshow using PowerPoint or a similar tool, bring the photos into it and then narrate your text. Talk about any benefits and features that the product has.
You will find examples of infomercials on the web. If you need to know how content should look then do a quick Google search for infomercials. Also search for video podcasts.
Add a title in your infomercials and start off with a cheerful greeting. A good intro is important in your YouTube promotion strategy as this is what will hook the viewer in initially.
Try to end the video well also. You need to thank people for taking the time to watch your video. Add a call to action and provide your website link so that people know how to contact you. Packages such as Windows Movie Maker are free and can create some nice titles and animation for your video.
Of course the most important part of the video is the actual body. This is where you will engage the viewer and keep them watching. You have to make it good otherwise the viewer may click elsewhere.
Try not to sound boring in the video and keep the length to two minutes. Engage the viewer and speak with a clear voice at all times. Bu doing this you will be well on your way to having a YouTube promotion video to be proud of.
If someone likes your video they could turn into a customer. You want people to click back to your website to see what products or services you can offer them.
Ensure that you talk about what your product can do for them and how it is going to solve their pressing problems.
You can use Infomercials nicely for tutorial videos also. Why not put them onto your blog and use YouTube promotion to emphasise what people are going to gain from your tutorials. Make a quick clip of your tutorial and insert your website link to tempt them.
For anyone looking for a job, you will find creating an infomercial that promotes you is going to be very beneficial. Mention your skills, experience and qualifications. What this is in effect is, is a video resume and you can also state what kind of job you would like. The potential here for YouTube promotion is enormous.
When you are happy with the final video it is time to put it somewhere where people can access it. The best place in my opinion is YouTube for two reasons.
Firstly because it gets billions of viewers globally each day, it can only be of benefit to you. Imagine the amount of YouTube traffic you could be getting as a result of many people watching your video. This represents great exposure for your product, service or business.
Secondly, you want to keep YouTube promotion costs low, or as low as you can. So what is the YouTube promotion cost you may be asking yourself? The great thing about YouTube is that it is free to upload and host your video. Yes the beauty is that your videos are getting free YouTube promotion and exposure.
If you are intending to add more than one video onto YouTube then it is worth setting up your own channel. This will allow you to centralise your videos and brand yourself. You can customise the look of your channel if you so wish to help with any YouTube promotion, although this is not necessary.
Before you upload your video ensure that the name you give to the video file has your chosen keyword somewhere in it. Also add your keyword to the title and description once it is uploaded. This helps to optimise the video for the search engines and enables people to find it.
Your business, whether large or small, needs YouTube promotion as part of its marketing strategy. The more people that watch your video the more likely you are to make sales. Add video to your marketing today and see how it can benefit you.